Skincare Brand Name Ideas

60 name ideas for a skincare brand, plus how the U.S. Census Bureau classifies this kind of business and where these businesses are most common.

Skincare Brand name ideas

Tap a name to read what its key word means and where it comes from. Always check trademarks and your state's business name rules before you register.

Name words that fit, with their meanings

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How a skincare brand is classified

For government statistics, tax forms and many licensing systems, a skincare brand usually falls under NAICS 325620: Toilet Preparation Manufacturing.

This industry comprises establishments primarily engaged in preparing, blending, compounding, and packaging toilet preparations, such as perfumes, shaving preparations, hair preparations, face creams, lotions (including sunscreens), and other cosmetic preparations.

Businesses classified here include

  • After-shave preparations manufacturing
  • Antiperspirants, personal, manufacturing
  • Baby powder and baby oil manufacturing
  • Bath salts manufacturing
  • Blending and compounding perfume bases
  • Blushes, face, manufacturing
  • Bubble bath preparations manufacturing
  • Colognes manufacturing
  • Cosmetic creams, lotions, and oils manufacturing
  • Dental floss manufacturing
  • Denture adhesives manufacturing
  • Denture cleaners, effervescent, manufacturing

Definition and examples from the 2017 North American Industry Classification System (NAICS 325620), U.S. Census Bureau.

Toilet Preparation Manufacturing in the U.S. by the numbers

1,124Business locations (establishments)
53,641Paid employees (mid-March)
$3,414,113,000Annual payroll
$63,647Average pay per employee
47.7Average employees per location

Locations by number of employees nationwide

1-4463
5-9169
10-19143
20-49125
50-9986
100-24987
250-49935
500-99913
1,000+3

Source: U.S. Census Bureau, County Business Patterns 2022. Counts cover employer establishments (businesses with paid employees); self-employed owners without staff are not included. Small establishments with 1–4 employees include those that reported no paid employees in mid-March.

States with the most toilet preparation manufacturing locations

  1. California 261 locations
  2. Florida 82 locations
  3. New Jersey 82 locations
  4. Texas 71 locations
  5. New York 65 locations
  6. Illinois 51 locations
  7. Pennsylvania 36 locations
  8. Washington 32 locations
  9. Georgia 30 locations
  10. North Carolina 27 locations

Each state page shows local numbers and links to that state's official business registration offices.

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