NAICS 453220 · Retail Trade

Gift, Novelty, and Souvenir Stores: Business Name Ideas

48 name ideas, the official industry definition, and 19,220 U.S. business locations broken down by state.

What this industry covers

This industry comprises establishments primarily engaged in retailing new gifts, novelty merchandise, souvenirs, greeting cards, seasonal and holiday decorations, and curios.

Businesses classified here include

  • Balloon shops
  • Card shops, greeting
  • Christmas stores
  • Collectible gift shops (e.g., crystal, pewter, porcelain)
  • Craft (except craft supply) stores
  • Curio shops
  • Fruit basket or fruit bouquet stores (except exclusively by Internet)
  • Gift shops
  • Gift stands, permanent location
  • Greeting card shops
  • Novelty shops
  • Party goods (e.g., paper supplies, decorations, novelties) stores
  • Seasonal and holiday decoration stores
  • Souvenir shops

Definition and examples from the 2017 North American Industry Classification System (NAICS 453220), U.S. Census Bureau.

Name ideas for gift, novelty, and souvenir stores

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Name words that fit, with their meanings

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U.S. business numbers

19,220Business locations (establishments)
122,677Paid employees (mid-March)
$3,110,566,000Annual payroll
$25,356Average pay per employee
6.4Average employees per location

Locations by number of employees nationwide

1-410,769
5-94,342
10-193,292
20-49702
50-9985
100-24923
250-4995

Source: U.S. Census Bureau, County Business Patterns 2022. Counts cover employer establishments (businesses with paid employees); self-employed owners without staff are not included. Small establishments with 1–4 employees include those that reported no paid employees in mid-March.

Top states for gift, novelty, and souvenir stores

  1. California 2,058 locations
  2. Texas 1,444 locations
  3. New York 1,351 locations
  4. Florida 1,347 locations
  5. North Carolina 692 locations
  6. Pennsylvania 664 locations
  7. Michigan 604 locations
  8. Illinois 595 locations
  9. Ohio 539 locations
  10. Georgia 527 locations

All 51 states

Popular business types in this industry

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