NAICS 454390 · Retail Trade

Other Direct Selling Establishments: Business Name Ideas

48 name ideas, the official industry definition, and 24,320 U.S. business locations broken down by state.

What this industry covers

This industry comprises establishments primarily engaged in retailing merchandise (except food for immediate consumption and fuel) via direct sale to the customer by means, such as in-house sales (i.e., party plan merchandising), truck or wagon sales, and portable stalls (i.e., street vendors).

Businesses classified here include

  • Bazaars (i.e., temporary stands)
  • Bottled water providers, direct selling
  • Canvassers (door-to-door), headquarters for retail sale of merchandise, direct selling
  • Christmas trees, cut, direct selling
  • Cigarette stands, temporary
  • Coffee-break supplies providers, direct selling
  • Direct selling of merchandise (door-to-door)
  • Door-to-door retailing of merchandise, direct selling
  • Flea markets, temporary location, direct selling
  • Frozen food and freezer meal plan providers, direct selling
  • Fruit stands, temporary
  • Home delivery newspaper routes, direct selling
  • House-to-house direct selling
  • In-home sales of merchandise, direct selling
  • Locker meat provisioners, direct selling
  • Party plan merchandisers, direct selling
  • Produce stands, temporary
  • Street vendors (except food)
  • Water softener service providers, direct selling

Definition and examples from the 2017 North American Industry Classification System (NAICS 454390), U.S. Census Bureau.

Name ideas for other direct selling establishments

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U.S. business numbers

24,320Business locations (establishments)
120,175Paid employees (mid-March)
$5,738,841,000Annual payroll
$47,754Average pay per employee
4.9Average employees per location

Locations by number of employees nationwide

1-417,887
5-93,266
10-192,080
20-49831
50-99201
100-24948
250-4997

Source: U.S. Census Bureau, County Business Patterns 2022. Counts cover employer establishments (businesses with paid employees); self-employed owners without staff are not included. Small establishments with 1–4 employees include those that reported no paid employees in mid-March.

Top states for other direct selling establishments

  1. California 2,354 locations
  2. Florida 2,273 locations
  3. Texas 1,645 locations
  4. New York 1,326 locations
  5. Utah 1,066 locations
  6. Illinois 891 locations
  7. Pennsylvania 798 locations
  8. North Carolina 748 locations
  9. Georgia 713 locations
  10. Michigan 710 locations

All 51 states

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